About Us

Rise To The Top is a motivational apparel and gear brand founded in 2020 by two United States Marines as well as Firefighters. It is now led by a Driver Engineer/Critical Care Paramedic and his wife. The brand is built on discipline, resilience, and relentless drive.

This is not your typical off-duty fire gear. Our apparel is made for those who demand more of themselves- in their work, their training, and their everyday lives. It's for individuals who reject shortcuts and understand that real progress is earned, not given. 

We represent those who train when they don't have to. Those who show up when it's hard. Those who put others before themselves because it's who they are- not because it's required. 

Our motto is unapologetic:

"Lead, Follow, or Get the F@#k Out of the Way."

Rise To The Top is more than apparel- it's a mindset. A standard. A way of life for those willing to put in the work. 

In their free time, Alex and Lori enjoy going to punk rock concerts and spending time with their kids, proving that even while chasing greatness, family and passion come first.