Firefighter Owned and Operated

For Those Who Carry The Weight

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NEW DROP: Comfort Breeds Casualties

Comfort feels good—until it gets someone hurt.

The Comfort Breeds Casualties tee is for the ones who know growth never happens in the easy lane. Built around a hard-hitting skeleton driver graphic and old-school firehouse attitude, this design is a reminder that complacency kills more than momentum.

Because the second you stop pushing yourself is the second you start falling behind.
For the ones who still train when they’re tired.

Still rise when comfort tells them not to.
Rise To The Top.
Stay Uncomfortable.
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Spotlight Drop:

The Waitin’ On Relief

This is a tribute to firefighters who know the shift isn’t over until the next crew walks through the door. Featuring a gritty vintage-style firefighter graphic and old-school firehouse attitude, this design captures the feeling every first responder knows all too well—watching the clock while still being ready for the next call.

Built for the ones who stay ready long after the excitement fades.
Because sometimes the toughest part of the job… is just waitin’ on relief.

Rise To The Top.
Earn your off-duty.

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firefighter-recovery-fund-donation

Firefighter Recovery Fund – Donation

Supporting Polk County Firefighters John Parris and Eryn Orduna who were injured during a wreck while on duty. These donations will help support their recovery and the expenses it has entailed. Thank you to everyone for your consideration!

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Seven rise to the top t-shirts and three hats laid out on a fire engine.

Not Your Average Gear

Empowering people with premium, motivational outerwear that is not just a clothing brand...

It's a mindset.

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About Us

Rise To The Top is a motivational apparel and gear brand founded in 2020 by two United States Marines as well as Firefighters. It is now led by a Driver Engineer/Critical Care Paramedic and his wife. The brand is built on discipline, resilience, and relentless drive.
This is not your typical off-duty fire gear. Our apparel is made for those who demand more of themselves- in their work, their training, and their everyday lives. It's for individuals who reject shortcuts and understand that real progress is earned, not given. 
We represent those who train when they don't have to. Those who show up when it's hard. Those who put others before themselves because it's who they are- not because it's required. 
Our motto is unapologetic:
"Lead, Follow, or Get the F@#k Out of the Way."
Rise To The Top is more than apparel- it's a mindset. A standard. A way of life for those willing to put in the work. 
In their free time, Alex and Lori enjoy spending time with their children and going to punk rock concerts proving that even while chasing greatness, family and passion come first.