Built For The Ones Who Rise

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NEW DROP: Foxtrot Yankee

No explanations. No apologies.
This one says it all without saying much.

The Foxtrot Yankee tee is built for those who don’t need permission, don’t back down, and don’t water it down. Featuring a bold, smoke-worn skull graphic and the words “Because Foxtrot Yankee… That’s Why”, this design is pure attitude—earned, not borrowed.

This shirt isn’t about shock value.
It’s about mindset.

This is for those who live by actions, not excuses. You already know what it means—and if you don’t, this one isn’t for you.

Rise To The Top.
Wear it like you mean it.

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Spotlight: Plant City Stawberry Shirt

The Rise To The Top – Plant City Edition tee is a salute to the grit, pride, and blue-collar backbone of a town that knows how to grind. The design is infused with iconic Plant City strawberries to not only represent Plant City's bravest, but also pay tribute to The Strawberry Festival Plant City has hosted for over 90 years!
(Limited Time Only)
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firefighter-recovery-fund-donation

Firefighter Recovery Fund – Donation

Supporting Polk County Firefighters John Parris and Eryn Orduna who were injured during a wreck while on duty. These donations will help support their recovery and the expenses it has entailed. Thank you to everyone for your consideration!

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Seven rise to the top t-shirts and three hats laid out on a fire engine.

Not Your Average Gear

Empowering people with premium, motivational outerwear that is not just a clothing brand...

It's a mindset.

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Featured products

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About Us

Rise To The Top is a motivational apparel and gear brand founded in 2020 by two United States Marines as well as Firefighters. It is now led by a Driver Engineer/Critical Care Paramedic and his wife. The brand is built on discipline, resilience, and relentless drive.
This is not your typical off-duty fire gear. Our apparel is made for those who demand more of themselves- in their work, their training, and their everyday lives. It's for individuals who reject shortcuts and understand that real progress is earned, not given. 
We represent those who train when they don't have to. Those who show up when it's hard. Those who put others before themselves because it's who they are- not because it's required. 
Our motto is unapologetic:
"Lead, Follow, or Get the F@#k Out of the Way."
Rise To The Top is more than apparel- it's a mindset. A standard. A way of life for those willing to put in the work. 
In their free time, Alex and Lori enjoy going to punk rock concerts and spending time with their kids, proving that even while chasing greatness, family and passion come first.